Monthly Archives: July 2014

LinkedIn – The fake profile issue is just getting ludicrous

scams on linkedYesterday I received a LinkedIn connection invitation from a chap called Ahmed Mensa who apparently lives in Ghana and the Principal Architect for the Ghana Ministry of works. Interesting I thought primarily because I love doing business in emerging markets and actually consider it one of my real key strengths and USP’s. So I accepted it out of curiosity.

 

In less than 5 minutes Ahmed demonstrated just how keen he was to do business and his overwhelming generosity with the following email:

“I write to request your co-operation in my desire to find a foreign partner who will assist me in the relocation and Transfer of some amount of money in excess of Us$24 Million which i have made available for investment purpose abroad in other to secure the future of my children after retirement.”

Suffice to say I immediately blocked him and reported this to LinkedIn. Simple enough to do, so the guy at the other end has my email address and my phone number, little harm in that.

This morning I received another invitation to connect from a chap in Vietnam called James Hoang (click on his name to see the profile) –  This guy had taken an entirely different approach. When I went to view his profile I was immediately struck by the remarkable likeness of his photo to none other than the legendary Italian footballer Andrea Pirlo. In fact so remarkable that when I did a quick Google Search using the image URL it was indeed Andrea Pirlo who came up in the search results.

So why is Andrea Pirlo masquerading as James Hoang in Vietnam? Why does Ahmed Mensa have millions of dollars to invest in the UK and why does he want to lodge it in my bank account?

LinkedIn is becoming a rather dark and dangerous place and as an organisation they really need to sort this particular problem out and quickly. There is plenty of evidence of fake profiles being utilised to spread trojans and malware – read this example from The Guardian some 3 years or so ago – The Guardian So my advice is to be careful, look for recommendations, look for activity and regular status updates and always do a basic google search on the profile photo itself at the very least.

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Social Media – a cautionary tale

“The thought police would get him just the same. He had committed–would have committed, even if he had never set pen to paper–the essential crime that contained all others in itself. Thoughtcrime, they called it. Thoughtcrime was not a thing that could be concealed forever. You might dodge successfully for a while, even for years, but sooner or later they were bound to get you.” – George Orwell, 1984, Book 1, Chapter 1

Social Media – A Bright New World or a Disaster Waiting to Happen Consider the quote from 1984 at the start of this post in light of the modern situation with our New Social Media World for a moment. Consider the frantic drafting and re-drafting of corporate social media policies to protect organisations against every imaginable, definable and perceivable scenario that their legal advisers can envisage, and this sort of envisaging does not come cheap of course. Review the constant media reports of amendments to public law, the perception and interpretation of acts likely to cause offence, a breach of the peace. How many media reports are there already of commercial suicide because they underestimated how disappointed a customer was, career suicide because they posted something offensive about their own employer or boss. Then consider the global concerns about elements related to privacy and marketing possibly even brainwashing. Remember the furore over subliminal imaging? How is that different from source amnesia? Except one is legal because we don’t really understand it yet and it is also big business, and the other was banned because we thought we understood it in the 60’s and 70’s when the World was in awe of such things. Governments and Judicial organisations around the World are trying to define what is acceptable, what is within the law, what you can say, who you can say it to and what the punishments are for breaches of these new first Social Media World laws and legislations. In my opinion they are rushing headlong into a mine field that will last for generations.

Can You Tweet Yourself to Death? Professionally – YES! Incorrect utilisation of social media can ruin your business, your brand, your reputation, your career and possibly your life in literally minutes. I am a recruiter, a Head Hunter and I operate internationally across various markets, diverse cultures and religions. I only have to make one ill thought out post on twitter or LinkedIn and I can easily offend someone somewhere amongst all the cultures, religions, belief factors and ethical perceptions. I may never actually know who I offended or why, but they can alienate me from hundreds of people who have never met me but will judge me without even uttering a word to me. For recruiters in a world where our entire business is people related and based upon relationships and reputations social media is literally a dream opportunity or a potential disaster waiting to happen, as Gary Chaplin found out when he accidentally blind copied an insulting email to thousands of people. He intended the sentiment of the original email, he maybe thought it was funny, he was undoubtedly a little angry at the time. But he never imagined it would go as far and as fast as it did. Bad news has never travelled so fast and so persistently as it does today. Imagine if someone made the same gaffe as Gerald Ratner did in 1991 today? For those who don’t remember it here is a little sample:

He said: “We also do cut-glass sherry decanters complete with six glasses on a silver-plated tray that your butler can serve you drinks on, all for £4.95. People say, ‘How can you sell this for such a low price?’ I say, because it’s total crap.” He added that his stores’ earrings were “cheaper than an M&S prawn sandwich but probably wouldn’t last as long”.

He wiped almost £500 million off his companies share value, that was in 1991! The damage was limited in many ways because bad news did no travel so fast. You could get PR Gurus and Corporate Communications people to disaster manage (SPIN) and spread counter claims almost as fast as bad news moved. Not today. Personally and privately it can cost you your friends, your relationship, your family and even your liberty almost instantly. It isn’t just you as the individual who drive this by the initial insensitivity or stupidity or possibly even correct but unwarranted or illegal statement or thought. It is also the media who use the same tools to drive and create a social frenzy out of a little piece of social media because the more visits, the more hits, the more advertising they secure the more money the company earns. I have even heard of one guy whose own wife exposed him for buying and reading pornography, her tweets became a hit in Japan, he was ridiculed to the point of attempted suicide.

The power of social media is breathtaking. The sheer concept of literally millions of people reading within minutes if not seconds, something that was intended for a small, private select audience of my friends or family is mind blowing. It used to take PR Companies weeks, months and maybe even years to get an advertising or political message out but now one carefully choreographed and stage managed strap line or piece of guerilla marketing can do the same job as dozens of PR and Branding Execs in hours if not less.

I find it frightening on so many levels. Yet despite my fear of it and probably in spite of my naturally outspoken, passionately driven and often strongly opinionated personality I still play with it and experiment with it just like I am right now. Put your hands up if you are only here because of the cat and gun image? Yes. I thought so. Almost all of us, even the so called guru’s who charge to train and teach and maximise our use and a firms investment LinkedIn, Twitter and so on, are really like that first human being Bert, who played with fire out of curiosity, hypnotised by the mystical flickering flame. When he subsequently set fire to his enemies dwelling and realised that the wonderful flame could also destroy things nobody had invented the offence of arson. There was no example set. Nobody considered it a crime of passion, it was just one of those things. We haven’t even educated one single generation yet about the benefits and the dangers of social media. As far as I am aware it does not form part of the school curriculum, it is not discussed as part of the moral guidance delivered in churches. When I was a child there was a splendid Community Police Sergeant called Keith Ellis who used to come to my school. He brought people to talk to us about the dangers of railway lines, swimming in lakes, crossing roads, talking to strangers, riding bicycles and later during our teenage years he warned us of the dangers of drugs, alcohol, glue sniffing, aerosol abuse and going off the rails. Who tells our children today about the dangers of social media? I know that we are quite rightly abundantly clear and aware of the dangers of strangers on the web, but how does a 17 year old know what Facebook can really do, how does a 40 year old know how to utilise his privacy settings? Who has told him? How does a job seeker know that he is actively alienating every recruiter and potentially lot’s of prospective employers due to his blog posts or his rants on discussions on Linkedin.

Make-BelieveWe are basically making it up as we go along, changing the rules to suit public opinion, jumping to conclusions about what everyone thinks, responding en mass in an almost hysterical manner. Forgetting that just because it is the majority opinion it doesn’t make it the right opinion. I think it was Ricky Gervais who said something like

“Just because you’re offended, doesn’t mean you’re right.”

The problem is if people don’t truly understand how it works, how can they be responsible. There are no written rules, we don’t have a moral or ethical guide or compass on Social Media, because it is still happening and it is too complex. In recent months we have had examples of people imprisoned for making statements perceived to be inciting a riot. In a couple of cases individuals who appear to severely lack any kind of sound moral guidance or social responsibility claimed they were joking, they didn’t mean it, they were just having a laugh with their mates. How do we really know they were not, after all none of the ones convicted and jailed were actually caught in the act of public disorder or affray. In effect it was a ‘thought crime’, it was a brain-fart, it was an outspoken moment of stupidity, but it was probably shared and understood by their desired audience, they just did not realise it was not shared and understood by mine and yours. If they had known that a second of misguided humour could secure you 3-4 years in prison do you really think they would have done it? Really!

Education and Prevention is Key In the UK it is extremely difficult to obtain a gun, at least legally anyway. There is good reason for this, people don’t understand how to use them safely, can’t secure them properly and are often tempted to use them negligently or in moments of anger. Similarly with cars (cars not cats okay), you have to be taught how to drive one safely so that you don’t kill someone or yourself. But even then there is massive investment in telling us the obvious, don’t drink and drive, don’t speed, cautionary signs on motorways for example.Despite the fact that we have all taken courses and passed a test. Where are the public notices warning us about the consequences of social media? You wouldn’t give your child a loaded gun (or any gun for that matter) yet we all willingly give them a mobile phone!

Parental Guidance – If you are Parents and your children are engaging with social media, tell them how to use it properly while you are explaining about the birds and the bees and how not to communicate with strangers. If you are an employer who encourages your employees to use social media then appoint a volunteer social media representative, encourage them to stay ahead of the game, to train, to issue advice. It is simply not enough to assume that everyone knows what they are doing, just because you have issued a Social Media Policy. You have an obligation to protect your employees just as you do to protect your revenues and your business. If like me you are using social media but feel like you are often wearing a blindfold, then be cautious, never post in anger and always review, have reviewed by someone else or think twice before posting.

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No cats were injured in the process of writing this article. Many of the examples used are for effect only and do not represent the views and opinions of the author / authors. Any tips, suggestions, legal advice, insight, education references are extremely welcomed on this subject matter. Please share, re-post and feel free to enlighten me, make constructive comments.

Spam Connections = Spam Fritters, the corned beef of connections.

I’m not sure if Spam Fritters are globally infamous, and I do mean Spam Fritters not Spam Filters although the distinction isn’t necessarily that great. If you don’t know what Spam the foodstuff is then click here – Spam. But when I was a child they appeared to be the staple of any school lunch menu and to be frank were pretty bloody awful to say the least.

However, it would seem that like any great product Spam the recipe owned and created by Hormel Foods Corporation back in 1937 has been revitalised. Unfortunately it is in the form of the absolute garbage generated almost constantly by our email transactions. Now we all get this, we all have spam filters, we have firewalls and so on to try and minimise it. But of late there appears to be a whole new kind of bacterial spam infection unique to LinkedIn. The Spam Connection Invitation.

This is cause for concern. As a recruiter / head hunter I connect to lots of people. But as a LinkedIn member since 2005 and with over 5,000 connections I tend to be rather select. In the vast majority of cases either I have reviewed the profile and believe there to be a valid quid pro quo mutual benefit or they have viewed mine and thought the same.

So why do I seem to be constantly targeted by a company called EngageTech? Of the circa 10 connection invitations I receive weekly none of them have reviewed my LinkedIn profile. None of them offer any insight as to why they want to connect with me and none of them have anything of any measurable value to offer me or to reciprocate in any way for connecting with them. I’ve connected with them sometimes and waited for the marketing email, for the introduction to their services but it never comes. So what is their aim, it has to be entirely one sided. The aim of this company and a few others who are very similar in nature must surely be to mine my data, to somehow extend their knowledge through my hard work and perseverance or to simply add my contact details to one of their clients mailing lists.

To that end I now just ignore the request to connect and subsequently block them. But still these invites keep on coming. It is annoying. I know it is probably unique to me, but I still get a little rush of excitement when I receive a connection invitation. I can’t wait to see who has selected me out all the millions of profiles on LinkedIn to extend an invitation to connect is. To say the least it is pretty bloody disappointing to discover that it is just another random EngageTech employee who offers nothing. Who just wants to sell my email address and phone number to the highest bidder.

Sorry EngageTech but whatever it is you are doing you might want to revise your approach. Maybe a little transparency would help, maybe a “Hi Darren, love your profile and think there could be mutual advantage in being connected…..” would go a long way.

My advice to anyone who receives an invitation from an EngageTech employee is to just ignore it, you may actually just significantly reduce your spam levels….