Category Archives: Recruitment Sales Training

Motivational Self Belief Speakers or Snake Oil Salesmen

images (1)Yesterday I was offered a complimentary ticket to attend a show by a world renowned Motivational Speaker and Author. I use the term show to describe the event because I simply don’t know what else to call it. If it’s anything like the Tony Robbins gig I attended about 20 years ago, show is the appropriate word. The only things missing on that occasion were Elvis Presley costumes and knickers been thrown at the stage, although I do recall we got to see some Kung Fu and Karate moves.

I’m curious though. This is BIG MONEY. There are summits, shows, seminars in the recruitment industry that charge upwards of £1,000 per day per delegate to attend. There is no Gala Dinner or Hotel in that fee either. But for throwing a huge chunk of money at some guy who recruited back in the day when we were all carrying Rolodex and your clients had the number for your local pub, they’ll tell you how to explode your potential. I’m not sure Michael Page or any of the founders of the UK’s leading listed recruitment organisations or their current CEO’s ever attended this kind of event, in fact I’m pretty certain that they didn’t. But they still sell these gigs out, a bit like the Rolling Stones I suppose, you know that what you are going to get is a dusty book jacket, but just maybe there will be that one amazing rendition of a wonderful song that will become legendary like Coldplay performing Fix You at Glastonbury. As a recruiter you just want that one snippet of information, that nugget of gold that will elevate you to the summit of recruitment excellence.

The truth is, if you ain’t got it, you simply ain’t got it. Harsh but true. We are not all destined to be multi-millionaires from this industry and we shouldn’t all want to be. Of course monetary reward plays an important part in what we do, that is fundamentally why most of us go to work. But for me passion for the industry, a love of your job and what it offers you in terms of emotional and psychological reward are just as important. Are you proud of what you do and how you do it? If the answer is a resounding Yes, then just keep doing it until it becomes a No.

In the meantime if you really want to see a Motivational Speaker – there are loads on Youtube for free. Gather the office around and check out my absolute favourite: Kevin Nalts –

The Recruitment sector needs a rottweiler not another toothless industry body.

Charming, lovable, full or personality and loyal. A perfect mascot for a fantastic industry.

Charming, lovable, full or personality and loyal. A perfect mascot for a fantastic industry.

Mitch Sullivan prompted me to write this in response to a discussion post he made in the IoR LinkedIn Group which you can find here – Mitch’s IoR Discussion . It was rather novel to find a real discussion point in the group for a change. For months it has just been a constant barrage of people trying to sell their services via thinly veiled blogs like training, SEO, Social Media Solutions, Applicant tracking systems, umbrella company services….. blah blah blores… So it was quite refreshing to see some people getting involved again. Anyway, I digress. Mitch asked the following question:

“What does being a member of the IoR say about you and / or your business? For me what it says the most loudly is that you find the changing recruitment landscape too bewildering and what you really want is someone/something else to solve your problems for you.

What do you think? Am I being a little harsh here? If so, why?”

As someone who was an open critic of the IoR when it was first mooted and someone who openly challenged it as an organisation I stated my reservations from the beginning. I don’t care about badges or status or being part of a club. To be honest the IoR offers nothing in this context, there is no camaraderie that I can discern other than a few cliques, the few events they do hold in the North of England are usually more about selling me services or enabling some other service provider to sell me services. There is no active promotion of ethical recruitment, solution or quality focused services. Even if you are actually at the cutting edge of radical recruitment innovation the only support or promotion you receive is offered on a pay for basis. You could for example develop the most profound, game changing exceptional recruitment innovation to date and would have to drain your bank account to get the IoR to support it. In fact it is circa 4 months since I swallowed my pride and joined and I can’t think of one singular benefit thus far of the membership from a business or personal development perspective, although many have been offered with a ££££ attached.

Saviour of the industry, or just another looking to generate revenue?

Saviour of the industry, or just another looking to generate revenue?

I’m yet to understand how funding the IoR to develop a whole raft of revenue generating training courses, vocational qualifications and apprenticeship schemes benefits me or the industry. The IoR is yet to fully advise me of the outcome of the multitude of meetings they have attended at 10 Downing Street. In fact I suspect that there should probably be a public enquiry into exactly why 10 Downing has nothing better to do with their time than keep meeting with the IoR. As yet I’m at a loss as to how some of the most significant innovators, the absolute creme de la creme of entrepreneurs and successful brands such as Micheal Page and Robert Half and many other managed to create such great businesses without any vocational training in recruitment. How these and many other companies such as Adecco, Kelly Services and all the fabulous boutiques actually trained some immensely talented recruiters without some form of recognised apprenticeship program? Yet they did. But I digress. This post isn’t about training and courses and qualifications. It is about the impotence of yet another recruitment industry body.

There needs to be some form of regulation or at the very least there needs to be a loud voice that can influence and lobby government and other associations on behalf of the recruitment industry both external and internal. There needs to be an organisation that can create a partnership and a collaborative dialogue with the CIPD for example. But ultimately there needs to be some form of professional complaints body, somebody with bite who can investigate, mediate and who can punish the guilty or resolve disputes forcefully. Personally I am an advocate of their being an Industry Ombudsman who can mediate disputes and complaints and where necessary have the power to discipline or even exclude. This body would have to be impartial and have jurisdiction to some extent over both parties, in the same way as the FSA or the Banking Ombudsman would. Is the IoR the organisation to do that? I very much doubt it.

What we really need is an RIR, a Recruitment Industry Rottweiler. We need some kind of organisation that is independent. Someone who companies faced with questionable invoices, bad practice and legal disputes can refer to for not just advice, but action. We need a body that will arbitrate between recruitment firms to settle disagreements, act as a protective representative for candidates with genuine concerns such as breaches of confidentiality, duplicity and so forth.

The IoR isn’t a rottweiler by any stretch of the imagination. My disappointment thus far with the IoR is not just it’s lack of bite it is the people behind the it. Many of them are not actually recruiters and even the ones who claim to be often haven’t recruited for over a decade. Harsh as it may sound but the organisation and many connected with it, the so called Genius Team for example are wholly engaged in their own little personal status and promotional crusade. Many of the Genius Team (not all I hasten to add) are precisely the people who have worked diligently over the last decade to dumb down the recruitment industry, to simplify it, dilute it and to focus it on volume, process and KPI’s not quality. We have people that apparently we should aspire to on that team who have created recruitment businesses built around offering bargain basement multiple job board advertising, a kind of Poundland of recruitment where they provide a service which simply auto posts job vacancies for £499 + Vat across 3000 job boards. This has undermined the whole concept of great, even exquisite recruitment. We have representatives in the IoR who were personally responsible for driving the concept of Preferred Supplier Lists, who developed and drove the idea of automated recruitment processes and as a result are directly responsible for all those poor recruiters whose only contact with their clients is an automated email with a vacancy description and a demand to be the first to provide a handful of anonymous CV’s pulled off the same jobs boards with no due diligence or care at 12% margins.

So no, the IoR isn’t the answer. It is in many ways littered with dinosaurs. It is influenced by people protecting their assets, looking for ways to milk other recruitment businesses assets and generally keep things the way they want them. One thing the IoR can do is provide you with a plethora of ‘big billers’ or ‘industry leaders’ to come and train your organisation and consultants to keep doing things the same way, poorly. They talk about conversion rates, call rates and worse of all they encourage quantity above quality.  They don’t train you how to really blow your clients away, they don’t educate clients that there is no short-cut to exceptional recruitment. You don’t see the IoR in The Times extolling the virtues of service excellence, of recruitment processes that focus on accuracy and understanding and consider cultural fit and attitude as well as experience and skills. Similarly what is the IoR’s view and advice on those recruiters who send unsolicited CV’s with terms attached and then send a company an invoice when they recruit the very same candidate through alternative, direct or more structured channels. What is their stance when a retained recruiter successfully finds the right candidate and 1 month later their client receives an invoice from BOBaJob Recruitment Ltd on the basis that they sent that candidates CV to one of their hiring managers 5 months ago? What is the IoR’s stance when a client refuses to pay a placement invoice with 30 days payment terms for 120 days and threatens that businesses very existence because of cash flow issues?

Can anyone tell me of any actual action, mediation or resolution that the IoR has been explicitly responsible for? Have they investigated or punished anyone? Have they actually established any strict guidelines which automatically resolve issues around candidate ownership, mass mailing of CV’s, exploitative terms in PSL’s. Is there a HR Director somewhere who breathed a sigh of relief and now has a whole new perspective of the industry because the IoR has protected them or resolved a major issue for them? Is there a recruitment business member of the IoR who have had a disputed client invoice paid without the need for legal action and expenses because the IoR mediated and delivered a solution or compromise?

My guess to all the questions above is probably not.

Don’t fear the doubters and those who won’t conform.

Every brave initiative meets resistance and have no fear, there will be an abundance of recruiters and recruitment business owners who will aggressively argue against any kind of housekeeping, who will rally against any such Recruitment Industry Rottweiler. But the question should be why they feel this way. It isn’t wrong for the valiant, for the virtuous and the sincere to crave equality and quality in equal measure. There is no shame in wanting your industry to operate and deliver the very best in world class solutions. The only people who would fear that are those who thrive and are nourished by the lack of controls and restraints.

Which corner do you stand in? Given the choice if there was an alternative do you think your client organisations would rather work with a recruiter who complies and signs up to the Recruitment Industry Rottweiler or one that doesn’t?

Personally all you need to do is show me where to sign…

MaverickRecruiter goes to the movies….